Hi [Name],
Each year, Bullet Journal releases a new limited edition notebook color. But it's never just about the color. It's about what it represents.
These notebooks aren't just tools. They become part of daily life: tucked into backpacks, carried into meetings, filled during quiet mornings or long nights. They witness first drafts and fresh starts, moments of uncertainty and clarity alike.
Over the years, we've chosen colors that reflect the emotional terrain many of us navigate: transitions, renewals, or returns to what matters. This year, as we mark twelve years of Bullet Journal, we've chosen a color that reflects what so many in this community have told us they've found through the method:
"It helps me focus."
"It reminds me to slow down."
"It brought me back to myself."
We'll reveal this year's new color LIVE during our BuJo Day celebration on August 8—a day of reflection, reconnection, and something new. RSVP for the event here.
Until then, we're building toward that moment with 12 days of giveaways and 12% off all physical products. Each day brings a different way to participate—prizes, prompts, reflections, and a chance to prepare for what's ahead.
Click here to save 12%* and register for daily prizes
Whether you've been practicing for years or are just starting to explore, this color—and this celebration—was chosen with you in mind.
The reveal is coming. The journey begins now.
Until then,
The Bullet Journal Team
*applied at checkout or use code ######
