When we launched BURST in 2017, our tagline was simple:
Oral care for everyone. Eight years later, that promise still holds true—now with even deeper meaning.
At the time, my co-founder Hamish Khayat and I weren’t just making a marketing claim. We were acknowledging something more complex: that going to the dentist is one of the most feared and stressful experiences for many people. Now imagine layering that with the fear of not being seen, accepted, or safe.
Our network of nearly
40,000 dental professionals—dentists and hygienists alike—upholds the tenet of justice in their practice:
delivering equitable care to all patients, regardless of background, identity, or circumstance. That belief is at the heart of BURST.
Supporting Pride isn’t a seasonal gesture—it’s a reflection of our founding values. In June, we take a moment to proudly and intentionally celebrate our LGBTQ+ customers, team members, and the broader community.
This year,
you’ll find us at small, grassroots Pride events across the country—sharing conversations, handing out samples of our products, and making sure people know who we are and
what we stand for. We’re also donating essential hygiene and preventive oral care supplies to the clinics of
AIDS Project Los Angeles, where vital medical care continues every day.
We believe everyone deserves to smile—not just confidently, but authentically. And this Pride Month, we’re here to remind the world that inclusion isn’t optional. It’s foundational.
