Hi there, Katie here.
As a green coffee buyer at Counter Culture, our commitment to sustainability is what makes me proudest to work here. And within that work, the Seeds program is closest to my heart.
The reason is simple: Seeds puts resources directly into the hands of coffee-growing communities, allowing them to implement the sustainability projects they identify as impactful. It’s an advancement program funded by the coffee you enjoy each morning and powered by the vision of the people who grow it.
When a product travels as far as coffee does, it’s meaningful to know your purchase truly makes a difference. Not abstractly. Not someday. But directly, for the partners who grow your coffee.
This Giving Tuesday, Iridescent will double its impact: we’ll be donating $2 per pound to Seeds all day. Treat yourself—or someone special—to this remarkable, fruit-forward blend and help coffee producers build stronger, more sustainable futures.
Thank you for supporting sustainability with every cup of Counter Culture you enjoy. It’s because of coffee drinkers like you that we’re able to make a real and lasting impact.
Warmly,
Katie Carguilo
Director of Coffee