Hi there,
I’m excited to share that Counter Culture Coffee’s 2024 Transparency Report is live.
This report is our way of holding ourselves accountable each year—to our values, to our partners, and to you. It’s a deep look into how we source coffee, build relationships at origin, and work toward a more sustainable, equitable supply chain.
This year brought new challenges, and with those challenges, opportunities to strengthen and improve as a team. Through it all, we remained focused on the same core goals: paying fair prices, investing in our relationships, and pushing the coffee industry toward greater transparency.
We don’t have all the answers, but we believe that by sharing what we’re learning—and where we’re still working—we can move forward together.
Thanks for being part of this journey with us.
– Brett Smith
Founder & President