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Hello,
I am delighted to announce a new strategic investor in Cowboy. Cypress Capital is our first Taiwanese investor with strong relationships in the region that sits at the heart of bicycle manufacturing. As with all previous rounds, we are now inviting our crowdfunding community to join and as one of our more than 5000-strong existing investors we’re offering you exclusive Early Access.
The macro trends that underpin micro mobility are more relevant than ever – e-bikes are 10x greener, cheaper, faster and healthier than cars.
Like-for-like revenue grew by 35% last year, margins more than doubled, and costs were reduced by 21%. We are on track to be profitable as planned in 2025 and we continue to invest in and release new products.
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In Summer 2023 we launched the Cruiser bike with an upright Dutch-style ride position. This model quickly grew to be our best seller (accounting for more than half of our sales following its launch) and won us our third Red Dot ‘Best of the Best.’
Earlier this year we launched our new all-road models, Cross and Cross ST which have helped deliver strong incremental sales growth and we expect Cross to account for 30% of our sales going forward.
In addition to award winning design, Cowboy is built on pioneering technology. 2023 saw the launch of our AdaptivePower technology that delivers the simplest riding experience on the market by adjusting power in real-time based on hill, wind, or weight. This upgrade was further enhanced in July 2024 refining our best-in-class ride feeling while simultaneously boosting performance on hills and improving battery efficiency.
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Cowboy Connect updates this year have included Theft Alerts, In-Ride Milestones and an industry first: interactive in-ride games. The ability for riders to interact with others and benefit from shared intelligence and connectivity remains at the heart of the brand.
The discipline we have shown with both our unit economics and cost control along with new product innovation and sales growth, positions us to be one of the winners in the e-bike race and it is certainly a race worth running. The positive impact of e-bikes on the environment is a major reason why everyone of us comes to work every day and with McKinsey projecting ‘explosive growth’ to a $540Bn global micromobility market by 2035 it is clear we are not the only ones who believe there is value in our mission to make e-bikes the most popular mode of transport in every home.
In addition to some of the most established names in the VC world, we are fortunate to count more than 5,000 crowd investors as part of our community and each and every one of them is on our investor wall at our global HQ. If you would like to join them, click on the link below to secure priority access.
Adrien Roose
Co-Founder & CEO
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Don’t invest unless you’re prepared to lose all the money you invest. This is a high-risk investment and you are unlikely to be protected if something goes wrong. Take 2 mins to learn more.
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