Hi there,
Dianna Cohen here, founder of Crown Affair. In case you haven’t heard, this week was huge for us! We launched The Overnight Repair Serum—our first clinically-proven treatment for better hair. Before I sign off for the weekend, I wanted to share how I use it in my nightly ritual (with Crown Affair products you probably have already!)

DETANGLE
First, I brush through my hair from root to ends with The Brush No. 001. It’s essential to distribute natural oils through the hair shaft before adding any more product; that way, you won’t have any heaviness or buildup. Plus, this brush has scalp-tingling bristles, and who doesn’t like that?
First, I brush through my hair from root to ends with The Brush No. 001. It’s essential to distribute natural oils through the hair shaft before adding any more product; that way, you won’t have any heaviness or buildup. Plus, this brush has scalp-tingling bristles, and who doesn’t like that?
VOLUMIZE
I dust my roots and the parts of my scalp I know are prone to oiliness with The Dry Shampoo every night. That’s my biggest hack for waking up ready to go in the morning. Seriously—it's voluminous!
I dust my roots and the parts of my scalp I know are prone to oiliness with The Dry Shampoo every night. That’s my biggest hack for waking up ready to go in the morning. Seriously—it's voluminous!
REPAIR
We made The Overnight Repair Serum for women like my sister who have been dying their hair for 18 years. Even though I don't dye mine, it’s important to treat my strands to preventative care before age and dryness really set in. So I use 2 pumps 3x a week before bed, and my hair has never felt better.
We made The Overnight Repair Serum for women like my sister who have been dying their hair for 18 years. Even though I don't dye mine, it’s important to treat my strands to preventative care before age and dryness really set in. So I use 2 pumps 3x a week before bed, and my hair has never felt better.

I hope you are about to have a great weekend. If you are curious about this full ritual, it’s 15% off right here. Everything else is linked in the text above, so please enjoy :)
Let me know how you like The Overnight Repair Serum!
Xx,
Dianna
Dianna
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