I had a meeting today with Nina, our head of customer service. Among other stuff, Nina and I both agreed that this new version of Day Owl is about connection. The better we connect with all of you and help you connect, the more fun coming to work is, the better the business does, and maybe (just MAYBE) this thing can be a little deeper than recycled canvas bags, 20% off for the holidays, and free shipping. That may sound like it’s way up in the clouds, but it’s the holidays and I just told my kids that because we don’t have a fireplace, Santa uses the drain pipe on our roof to get access to the tree, so this is the most grounded I’ve been all afternoon.
As I think back on this year and why I spend a lot of time with a dumb (if extremely tired) smile on my face, it’s not because we sold a bunch of backpacks. It’s because you all tell us the incredible things you do with what we make. You travel across continents, you start new jobs, you fall in love…and a little piece of us gets to come along on the journey. To me, there’s an incredible kind of magic in that.
We hope this holiday season allows you to connect with somebody you care about or who cares about you. The season can be hard for so many, but believe me, the feeling is an actual gift…for both of you.
Also, remember to flush so Santa can get the presents under the tree.
