WHY A $99 Bag?
We're all BUSY. Maybe we’re navigating a weird job market, a new baby, or the MOST ridiculous rent. Maybe you’re dreaming about starting that business that would make you infinitely happier to start, but the next student loan payment is due. What ever it is, it’s all under the constant anxiety of what-in-the-hell kind of world we’re leaving for our grandkids. You want to save the rainforest and lower the temperature, but you’re just. trying. to LIVE.
Sustainability can’t be something reserved for people who can spend $400 on a bag. It’s not just for socks-with-sandals tree-huggers, and it can’t only be about "recycled". It’s got to do the job and it has to help you look like a d*mn adult.
While we’re grateful to be along for the ride for the 38,000 of you who’ve bought and love your Day Owls, we know we can do more to help you carry the load.
Today we release the DayPack. It fits all the important things, looks amazing, and gives you just a little peace of mind that you’re doing the right thing.
Did we mention it’s $99?
Good Luck Out There
Team Day Owl
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