More people than ever are cutting back on alcohol and 0.0% beer has become the go to drink for a new generation of drinkers.
As the category has exploded, so has the opportunity to bring great beer to more consumers in more occasions. To stay ahead, we knew it was time to evolve.
So we asked ourselves - if we were launching Days today, what would we brew?
Armed with four years of real world insight, new brewing tech and cutting edge de-alcoholisation methods that didn’t exist when we started, we went back to the drawing board.
Partnering with some of the sharpest minds in beer, we’ve rebuilt our lager from the ground up - staying true to our principles, but levelling up quality at every step in the process
A refreshing take on a classic our upgraded Lager is brewed here in the UK and made to a traditional helles recipe. We use a long maturation process to add depth of flavour and low temperature de-alcoholisation to preserve maximum flavour whilst removing all of the alcohol. We've also been able to reduce the calories, sugar and carbs by over 50% making Days Lager one of the healthiest beers on the market.
The result - the beer we’ve always dreamed about.
We hope you love it.
Cheers,Mike and Duncan
Co-founders at Days
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