You may be wondering: why are we working with Ali Abdaal? After all, his whole deal is giving people tips to lead happier, healthier, and more productive lives. In other words, the exact opposite of what we do. While our initial opposition to this collaboration was both real and violent, we eventually reached a compromise with Ali. To start, we'd proactively make people more miserable, unhealthy, and broke. In their darkest moments, they'd stumble upon Ali's channel and begin the gradual process of turning things around. Fast forward a couple of years: they're successful, married - maybe even starting their own business. They sit down to watch Ali's latest video. One skin advertisement later, it all comes tumbling down. Their partner leaves them, the business goes bust, and they're back where they started: buying products from dbrand. Pleasure doing business with you, Ali.