Hi there,
It’s Small Business Saturday, and we wanted to pop into your inbox with a quick update and a sincere thank you. De Soi may have grown a lot this year, but we’re still a tiny team doing our best to make non-alcoholic drinks you actually look forward to — and your support is what keeps us moving.
A few highlights you helped make possible this year:
- We launched Haute Margarita, which instantly became one of our top-selling flavors.
- Spritz Italiano made its Target debut — and the whole team was up for an 8am photoshoot to celebrate (evidence below!).
- We brought St. Moritz Mule back permanently thanks to your (very loud and very appreciated) feedback.
- We teamed up with dream partners like Chara, Graza, and Elwood and more for pop-ups and events that reminded us how fun it is to connect with this community IRL.
- Rolling Stone named us THE Best NA Canned Cocktail — still surreal to say.
- We officially landed on Kroger shelves and their family of stores — Ralphs, Fred Meyer, King Soopers, and more. A huge milestone for our team.
- We partnered with Southern Glazer’s, the largest wine and spirits distributor in the country, which means far more stores, restaurants, and bars will soon be able to carry De Soi.
And truly — choosing us, recommending us, gifting us, sipping with us — it’s all made a difference for this small business. And next year? Let’s just say we have some major things up our sleeve, including a new way to enjoy De Soi that we can’t wait to share.
Also, a quick heads-up: our Black Friday sale is still live for a limited time. If you’ve been meaning to stock up for the holidays (or just refill your spritz stash), now’s a great moment to do it.
Thanks for being a part of our story this year.
Cheers,
The De Soi Team
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