Hey friend,
On Friday I told you we’re doing Black Friday differently this year —
✨ Free shipping
✨ Free shipping
✨ Free mystery cup in every box
✨ 50 orders picked at random to be completely free
Tomorrow it actually goes live.
I won’t lie… I’m a little nervous.
It’s softer than what everyone else is doing.
Quieter. Kinder.
Way more “human” than “marketing strategy.”
It’s softer than what everyone else is doing.
Quieter. Kinder.
Way more “human” than “marketing strategy.”
But that’s kind of the whole point.
If you’re tired of the screaming match in your inbox,
I think you’ll feel the difference when you see it tomorrow.
I think you’ll feel the difference when you see it tomorrow.
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