Is the research project an outdated model? Is it too slow—would a continuous approach be better suited to modern product development?
Perhaps full-time researchers would be better placed operationalizing research for the organization. As opposed to “owning” a project, they would enable project work for others, offering guidance and structure.
As a recent Stripe Partners report put it, research is often perceived as a “siloed caste of specialists.” Combatting this notion, along with the impression that research is too slow, is vital for the future of the discipline.
So, should we end “projects”—this is the question Research Leader Janelle Ward brought to the LinkedIn research community. Some notable names chimed in to have their opinions heard, and we’ve published the full rundown of the conversation for you to noodle over. Enjoy! |
