Imagine stumbling upon old photos of yourself, and you can’t help but laugh—or maybe even cringe—at what you once considered the height of fashion. Back then, it felt right, but looking at it today, it just speaks of a different, very distant era. It’s a feeling us creatives understand all too well when drawing parallels between personal style and branding. After all, the essence of branding is deeply rooted in the concepts of identity, character, or personality.
No matter if you’re spicing up your personal brand, carving out your freelancer identity, or revamping the face of your studio or agency—the core tenets of brand development and refresh hold true across the board.
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