In the late 1940s, the barcode's journey began with a radically different design from what we know today. Originally envisioned as a series of concentric circles by inventors Woodland and Silver, this bull's-eye pattern was the first step in a transformative journey. The barcode's evolution was propelled by advancements in laser technology and the need for a universal system in the retail industry.
The shift from the circular to the linear design resulted from intense competition and deliberation, notably between RCA's bull's-eye and IBM's linear design. The final decision to adopt IBM's version, influenced by various factors, including industry pressures and practical considerations, has had a lasting impact on commerce and technology, making barcodes an integral part of our daily transactions and logistics. The barcode story shows how innovation, industry needs, and strategic decisions shape technological evolution.
Read full story
