Hey there,
Hugh here, hope you’re enjoying the festive season as much as I am (I’ve definitely had one too many mince pies…).
I’ve got a little story for you. One that genuinely made my December.
So, the other night I came home late after a long day. My partner says, “You won’t believe this.” One of her colleagues (let’s call her Louise) and her partner (let’s call him Dan) have been massive ELEAT fans ever since we launched our overnight oats.
They have ELEAT almost every single morning. Both work high-pressure jobs with long hours, so breakfast is their fuel for the day. Dan even told us the worst part of one particular week was realising at 11pm that they had no milk… and Deliveroo-ing some just so he could prep his overnight oats. Respect the dedication, right?
Recently, they went away and missed an order. Suddenly, they were tired, snappy, and just not quite themselves. They actually sat down and asked, “What’s changed?” And then it hit them:
They hadn’t been having their ELEAT.
Turns out skipping that morning fuel was the difference between powering through the day and limping to the end of the day.
Hearing that, especially after a long day, made me feel incredibly proud of what we’re building here. ELEAT really is helping people take on life with more energy.
So if you’re anything like Dan and Louise - busy, ambitious, and not willing to slow down - I’d love for you to keep fuelling up right.
All the best,
Hugh
Co-founder, ELEAT
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