Hey there,
Before the year closes, I wanted to reach out.
This was a big year for us. We launched our protein overnight oats range, sold over 1.5 million breakfasts, and sent out more than 300,000 cereal, granola and oats pouches.
Even though it hasn't always been smooth sailing, through it all our mission has stayed the same: to build better breakfasts. Not trends, not short-term fads, but food that lasts - products you can return to day after day because they balance nutrition, taste and convenience.
What I’m most proud of isn’t the numbers above... It’s that our breakfasts became part of your daily routine: early mornings, busy workdays, training blocks and family life.
Consistency has also been fundamental for us personally. The balance of training, good nutrition and quality sleep has underpinned our own roles as founders. It’s a message we believe in deeply and will continue to push: simple habits, done daily.
As we head into 2026, I hope you carry forward the routines that served you well this year. We’ll be right here, working to earn a place at your table each morning.
Thank you to our loyal subscribers, customers, and everyone who has supported us from near or far.
All the best for the new year,
Hywel & Hugh
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