This Friday, we’re spotlighting chocolate - the shade defining the season.
Warm, grounded, and endlessly wearable, chocolate tones bring a sense of calm and balance to everyday style. Richer and more nuanced than black, brown feels softer on the face while pairing effortlessly with fall and winter layers.
It’s no coincidence that Mocha Mousse, a rich, modern brown, was named the Color of the Year for 2025. The message is clear: brown isn’t just having a moment — it’s becoming a modern essential.
For us, this inviting shade was a must. That’s why we’ve introduced Chocolate across our most-loved frames, Ellis and Franklin. In a translucent finish that adds subtle dimension. The light-catching transparency keeps the look fresh and modern, while the color itself stays timeless.
The result? A frame that elevates your look without overpowering it — easy enough for early workdays, polished enough for long evenings winding down.
Brown isn’t a trend you pack away.
It’s a staple — wearable now, relevant next year, and designed to last well beyond the season.