This sweater truly embodies our three core design principles: functionality, durability, and timelessness. Made from 100% merino wool, it is naturally temperature-regulating and moisture-wicking. Wool is also highly durable and, importantly, repairable. And few things are as timeless as a knitted wool sweater, don’t you think?
For more technical midlayers, fleece is the perfect solution due to its light weight and fast-drying fibres. The majority of our fleece is produced from recycled fibres to reduce our environmental impact, and we encourage you to keep it in use for as long as possible too.
When it comes to sustainability and CSR, 2025 is a big year for us here at Fjällräven. We’re measuring our performance against the targets we set for ourselves in 2020, and we’ll establish our 2030 goals.
But before we do all of that, it’s time to talk about 2024. Specifically what we accomplished...and what’s left to do.
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