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Lately at Fred Perry ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
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Our Black / Champagne colourway sticks two fingers up at preppy, pastel aesthetics, still looking as sharp today as it did when Fred first dared to do something different. Discover fresh pieces for 2026 in our deeply subcultural palette: shop the line-up now.
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KRIS VAN ASSCHE AT FRED PERRY TOKYO
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"Flowers in these times are a form of rebellion, which bring us back to Fred Perry. The world is so violent, so I take photographs of flowers and put them on social media, on the clothing, as a form of rebellion."
Kris Van Assche
The man himself took to our Tokyo flagship to talk all things Fred Perry, florals and subculture last month. Discover the entire collaboration online and in your local Fred Perry shop today.
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SPORTSWEAR FOR THE STREETWISE
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Fred Perry sportswear: a little bit louder, a little bit looser. A maximalist meeting point for our sporting and subcultural roots that fondly recalls the melting pot of UK youth culture some 30-odd years ago. Explore classic tennis codes reimagined through a modernist lens that never lets us rest on our laurels – our on-court DNA, amplified.
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FRED PERRY x Comme des Garçons SHIRT
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Comme des Garçons SHIRT made its mark on the Fred Perry Shirt once more to start 2026, reshaping our timeless codes with its characteristically unconventional methods. Explore the collection now.
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A new flagship in a place that’s very near and dear to us: a subcultural hub in the heart of London where you’ll find all things Fred Perry. Opening soon on Lexington Street, Soho. Find your closest shop whilst we get the new place ready.
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Thank you for your loyalty.
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