Hi ,
Black Friday at Fussy is always... complicated. Someone asked me recently how I sleep at night as a sustainable brand pushing sales so hard? Fair question. On paper, Black Friday seems like everything we’re against. But the truth is, I sleep like a baby.
Here’s the key difference for me… we’re not selling throwaway products. Far from it. Every new customer we recruit into our mission, means more plastic saved and fewer single-use deodorants in the world.
This year, we’re aiming to save 3,750kg of single-use plastic with our Black Friday sale. That’s a lot of pits, doing a lot of good. So yes, I sleep just fine—knowing we’re making a real difference.
And you can too. Your early access ends tonight, before we throw open the doors to our Black Friday sale for everyone tomorrow. Stock is limited, so take the 25% we’re offering at www.fussy.com and say no to BO and yes to saving the planet.
Sleep well.
Matt
Matt
Fussy
Founder & CEO
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