Hi Glow Gang,
As 2025 comes to a close, we wanted to take a moment to express how grateful we are for this community.
This year was filled with so many memorable moments, all of which wouldn’t have been possible without you. From sharing new Korean skincare innovations to connecting IRL or virtually, this year’s highlights are hard to beat, but here’s a look back and a few that really stick with us:
- GlowCon: We kicked off the year connecting in person & virtually with so many of you at our first-ever GlowCon, where we revealed Dewy Flush & Glass Balm. Not only did you all show up in the audience & in the livestream (23K comments!), but your excitement over Glow Hues growing was so meaningful to us.
We launched 6 products, including:
And beyond the products, we created moments together:
- We glowed globally: We expanded shipping on glowrecipe.com to over 130 total countries in response to requests worldwide!
- We connected IRL: We took glow on the move with Hot Glow Walks to celebrate our Dew Shield SPF. We cooled things down at our Bingsoo Café, inspired by Glass Balm. We traveled to California for our Glowstream, with expert Korean color analysis to find your hue.
- We shared our favorite tips & tricks: We continued our global masterclass series, including virtual and IRL classes in LA and the UK. Your shared excitement for skincare education always inspires us & we were honored to be named a Fast Company Brand That Matters, recognizing the community-first spirit behind our masterclasses.
Every moment reminds us why we started Glow Recipe in the first place: to build a brand rooted in community, joy, and skin confidence. As we head into 2026, we’re more excited than ever for what’s ahead. From the bottom of our hearts, thank you for making 2025 such a special year. xoxo,
Sarah & Christine
Co-Founders, Glow Recipe
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