This is the biggest sale we’ve ever run on core rucking items. You get Wholesale Direct prices on quality gear and we get a little breathing room on the cashflow side of our business. Win win.
Most of you won’t care about the WHY, but if you do, here it is:
Cash is king. Right now we have too much cash tied up in inventory sitting in American ports. Some of this gear we started building 13 months ago. Point is, we can’t sell what we don’t have, so we need to finance that inventory and normal business operations by turning existing inventory into cash.
Tariffs. We’ve paid a lot of extra cash out to tariffs this year. The Supreme Court ruled these illegal so maybe we get a refund, maybe we don’t. But it has been another big cash drain.
Inventory is never perfect. Too much of this, too little of that. Right now, it’s just a little extra chaotic, like the world. Our business is fine because of your support, and our job at HQ is to adapt to the current environment - and NOT complain aka Embrace the Suck. Right now - this SPRING SWEAT SALE is us adapting, and we hope you’ll support us by telling your friends and using the gear hard.
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