Todd Snyder is a master of modern Americana. Before making waves spearheading J.Crew's first comeback during the late 2000s, the Midwestern designer cut his teeth at Ralph Lauren. So it's hardly surprising that his eponymous brand combines elements of what the names on his CV do best—an uncompromising commitment to approachable craftsmanship, and a finger placed firmly, but not too firmly, on the pulse of the fashion landscape.
You could click around the brand's website blindfolded and easily land on something that would improve your wardrobe. But if you're not exactly the gambling type, your local professional window shoppers—that's us—are here to help. We've got plenty of love for the full gamut of Snyder's goods, but there are specific areas where the brand really excels. So if you find yourself at the Madison Square Park flagship, or the historic Liquor Store, or just browsing around the Todd Snyder site, these are the categories worth checking out first.