| It's Monday. Sharpen your style for the week. |
One of Ralph Lauren’s go-to styling moves is going viral. Here’s why it’s time to try it yourself. —Yang-Yi Goh, senior style editor |
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What Is the ‘Ralph Tuck’ and Why Is Everybody Obsessed With It? |
In 1991, Polo Ralph Lauren launched a print advertisement for the brand’s Big Oxford shirt—a billowing, perfectly rumpled silhouette that remains in stores today. The photo depicts the Oxford left loose and open, unbuttoned nearly to the model’s navel, and layered over a blue undershirt, with both tops tucked neatly into pleated trousers cinched by a warm brown belt. The styling mirrors the designer’s own signature move, one he’s long deployed off-duty at his Colorado ranch or while taking a final bow on the runway at New York Fashion Week. Lauren couldn’t have known it then, but over three decades later, menswear aficionados would later brand that seemingly casual gesture as the “Ralph Tuck.”
Scroll through any menswear-pilled Instagram or TikTok feed and you’ll find a flood of videos dedicated to the tuck. There are tutorials, explainers, and vintage photo montages of Ralph himself. Earlier this year, Valet Mag published a how-to, describing the Ralph Tuck as “an elegantly disheveled move from the master of layering.” Two widely circulated images of the designer—one from 1983 at the Double RL Ranch and another from New York Fashion Week in 2005—have resurfaced with renewed fervor. Both have been bouncing around the internet since the Tumblr-era days of #menswear, but in 2025, Ralph’s personal styling suddenly feels especially relevant again.
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