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To present the new men’s collection, Creative Director Sabato De Sarno reflected the emotions felt during his debut Gucci Ancora fashion show in September — from the runway to the music — further portraying his vision for the essentials of a Gucci wardrobe.
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Fall Winter 2024 rewrites the essential elements of menswear accented with creeper-inspired Horsebit loafers, a reinterpretation of Gucci’s signature crescent-shaped bag from the 1950s, and a new GG monogram slightly offset with a drop shadow to create a sense of dimension.
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Friends of the House gathered in Milan for Sabato De Sarno’s menswear debut.
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Dedicated to the city’s architecture and design including expressions of brutalism and extreme refinement.
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"It’s a story of everything, again, but this time expressed through joy." -Sabato De Sarno
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Echoing the Gucci Ancora narrative, beauty looks at the men’s show were created to reflect emotion and authenticity. Naturally radiant skin took center stage, complemented by Gucci Guilty — fragrances that encapsulate the essence of the collection.
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