A letter from our Co-Founder
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Hey there,
Andy, Huckberry Co-Founder here with a fun announcement: our brand Wellen is making moves from surf lifestyle to activewear, and I want to give you a first look today.
First, a little backstory: when we acquired Wellen in 2018 it was a surf brand headquartered in California. A few years ago, Huckberry moved its headquarters from San Francisco to Austin, Texas, and naturally we’ve found ourselves doing more trail runs and Barton Springs dips, and less surfing.
The active scene here in Austin is insane. From 7AM to 7PM, the city pulses with a unique mix of sweat, swim, and cultural activities, and I’ve found myself reaching for gear that doesn’t quite exist in the market. Gear that you can work out in, then swim in, then play 9 holes in, and yet still looks presentable enough to walk into a restaurant for a beer and a bite.
This new energy isn't just happening here—over the last year we’ve hit the ground everywhere from Tokyo to Paris to NYC, and have found similar cultural cross-currents. It’s why Wellen is going all in on serving this new active frontier which blends the traditional activewear and sportswear industries, and, we think, calls for gear that has a little more fun and personality in color, print, and pattern.
But our design team isn’t starting from scratch; we’re building off of Wellen’s current number-one style, the Performance Lined Swim Trunk, and expanding the range to inspire and equip all-day sweaty adventures with friends. So without further ado…
Introducing the new Wellen lineup:
These bad boys have become my daily drivers, and I hope they’ll become yours, too.
So, here’s the deal: if you buy one of the above in the next 48 hours and don’t LOVE it, we will refund your Wellen order AND give you a $20 credit towards a future Huckberry purchase.*
But I think you’ll love it :)
LFG!
—Andy Forch
Huckberry Co-Founder
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*Our customer service team asked me for a “reasonable asterisk” so how about this: only one $20 credit available per customer for purchases made today through 7/23/2024. Just reply to this email or reach out to support@huckberry.com and they'll take it from there. Kaizen!
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Thank you for being a part of the 1-million+ strong Huckberry community! If you enjoyed this email, do us a solid and forward it to a friend. We owe you one.
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Andy and Richard, Huckberry co-founders
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©2024 Huckberry Inc. | 220 Industrial Blvd, Ste 100 Austin, TX 78745
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