Hi ,
We’ve had a busy year, and things fall through the cracks so I wanted to take a moment to reflect on the year so far.
This year we’ve launched *7* new products! So many in fact, that we needed a new way to browse our website. From now on, if you’re looking for something, I recommend clicking the shop button and then shopping by either function, sweetener or packaging format (currently just sticks and bulk servings, but more to come there 👀).
Relaunching our classic formulas:
In 2023 we changed our core formula to be a little sweeter, a little more flavorful, and a lot more colorful. The inclusion of monk fruit extract, a natural sweetener, changed the taste too much for some of our original customers.
Well, we heard your requests for a return to the classics, and we’ve been slowly launching our original formulas in bulk pouches. You can get Grapefruit, Iced Tea Lemonade, Chili Lime, and Lemon Squeeze, all without monk fruit extract.
We also heard from folks who wanted to see a little more love for our Zero Sugar product line (formerly known as “No Added Sugar”). So we launched Berry Burst and our Zero Sugar Variety Pack.
The other new product in the line up was our Unflavored Electrolytes. We got to thinking as a team how we could make something that could work for all of the different tastes and preferences for sweeteners, flavors etc. Removing everything but the electrolytes, and tweaking our electrolyte formula to *reduce* the taste was the answer, and we’re really happy with how this product came out.
The Future.
We have lots more in store. You’re going to see new flavors, new functions, new formats. We’re moving faster than ever before, and we want all of the feedback you’ve got. Don’t be shy to email us and let us know what you like or hate about what we’re doing. It’s how we get better.
Best,
John and the Hydrant Team
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