Weekly Digest
🥀 Nothing is Sacred in the Sneaker World
TLDR:
The sneaker world has long embraced retro releases — no one is
complaining whenever the original Air Jordan 1 “Bred” makes a return —
but what does it mean for brand prestige when this sacred tier of
sneakers is taken from its exalted position in sneaker lore and made
available to the masses?
Why
It Matters: Nike Dunk High “Wu-Tang.” UNDEFEATED x Air Jordan
4. Nike Air Force 1 Low “PlayStation.” Each is a legendary release that
has been worshiped by collectors for decades. Yet this untouchable
status is soon to be a thing of the past. All three pairs are returning
to shelves as Nike’s re-releasing approach continues to dig deeper into
their vault than ever before. “When I started Sneaker Freaker in 2002,
the idea of bringing out shoes we haven’t been able to wear for 20 years
always ignited excitement,” shares Simon “Woody” Wood, founder of the
world’s longest-running sneaker magazine. “But now we’re stuck in this
loop where it’s been going for another 20 years — how many times have we
seen the Air Max 90 “Infrared” come back?”
Read the full article here.
🎃 Supreme Fall 2024 Tees
TLDR:
After unveiling a collaborative range with Jordan Brand, Supreme
is back with its new seasonal lineup of graphic tees.
Why
It Matters: For Fall 2024, the New York Imprint has revealed
eight new styles featuring bold graphics and eclectic designs, paying
tribute to the street scene, pop culture and modern art. Highlighted
from the drop, the navy Blockbuster tee spotlights a reimagined Supreme
logo inside an octagonal frame, meanwhile, large “FOREVER OUTSHINE”
lettering graces the back in a subtle checkered pattern. In the vein of
bold graphics, a light ash gray tee boasts a tongue-in-cheek depiction
of Mary with a glass of wine in hand, while holding holding the baby
Christ. American artist Gordon Matta-Clark’s photos of Pier 52 from his
“Days End” series are featured on a cardinal red tee for a striking
visual contrast. Elsewhere, the dusty purple tee depicting a “sleeping”
Snow White is hard to miss for old-school Disney fans.
Read the full article here.
📣 Hypebeast Magazine #34: The Uniform Issue
TLDR:
The latest issue explores the concept of a uniform, whether
ascribed or chosen, as an expression of who we are to the rest of the
world.
Why
It Matters: More than just a representation of style,
uniforms can transcend clothing to represent greater ideas about art,
self-development, regionality, and personal appearance. A uniform can
serve as a tool, signature, and a mode of freedom, as showcased by the
icons and luminaries featured within the magazine. Many high-functioning
people sing of the uniform’s merits: the ritual, the routine, the
utility. For our cover star Peggy Gou, the music superstar’s unique
blend of eye-catching yet comfortable outfits accompany her from red-eye
flights to festival stages in front of thousands of fans across the
globe. For our second, collectible cover featuring Sterling Ruby, the artist’s dependable workwear protects him from paint splatter and equips him to spend hours on end creating new, mind-blowing work at his Los Angeles studio.
Read the full article here.
🌈 Pharrell and Friends Invite You to Turn Up Your Imagination in New
LEGO Animated Film
TLDR:
Piece By Piece is a one-of-a-kind cinematic experience that tells
the story of Pharrell Williams, from humble beginnings to global music
sensation.
Why
It Matters: The project is centered around Williams’ success
story that starts with true dedication, building dreams into reality,
“piece by piece.” Entirely made through LEGO animation, the film is a
fun and kaleidoscopic ride that’s filled with adventure and a few of the
star musician’s friends. Directed by Academy Award-winner Morgan
Neville, the movie also stars Gwen Stefani, Kendrick Lamar, Timbaland,
Justin Timberlake, Busta Rhymes, Jay Z, and Snoop Dogg. The movie
highlights the hit producer and singer’s colorful journey and those who
inspired him along the way.
Read the full article here.
💙 Three Creators Show Us How to Wear Levi’s® 555™ Jeans With Confidence
and Flair
TLDR:
Teaming up with three modern style creators, the heritage brand
showcases its hero pieces in head-to-toe looks that highlight Levi’s®
versatility across its womenswear and menswear offerings.
Why
It Matters: The power of connection has strengthened Levi’s®
since its inception in 1853. Throughout history, the brand’s styles have
long appealed to various cultures such as punk, Western, preppy and
street. Levi’s® garments have united individuals from different
backgrounds — whether artists, athletes or business owners. The 555™
Relaxed Straight Fit Jeans are a classic denim fit with a laid-back vibe
inspired by the ‘90s. They come in different washes, created to match
different sensibilities.
Read the full article here.
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