The Weekly Brief 👟 New Balance Owned Paris: Paris Fashion Week SS27 was a footwear frenzy, with New Balance landing collabs with Auralee, Junya Watanabe MAN, and COMME des GARÇONS HOMME across brand-new silhouettes.
🪡 Hybrids, Archives, and Attitude: sacai deconstructed Birkenstock into two Dr. Woo-tattooed sandals, Song for the Mute split its adidas collection between the Stan Smith and TRAXION 1000 Hiker, and SOSHIOTSUKI debuted a new ASICS GEL-AXIS FF colorway.
✨ Luxury Laces Up: Celine dropped its first-ever sneaker collab with a distressed lambskin Reebok Freestyle, while On teased separate upcoming projects with Erewhon, Online Ceramics, and Sky High Farm Goods.
 🧊 The Coolest Collab: Rick Owens reunited with adidas for the first time since 2017, debuting inflatable jackets and balloon shorts with built-in cooling fans on the Paris runway.
❄️ Fashion Meets Climate Tech: The collection used adidas' Climacool technology to engineer a wearable personal air conditioning system originally developed for World Cup footballers.
🖤 Dark and Functional: Three-stripe detailing was woven throughout Owens' signature sculptural silhouettes, merging high-performance sportswear with his darkly theatrical aesthetic.
 🤝 The Collab Took Over: Soccer fever has officially invaded our closets, and the frenzy surrounding the Awake NY x DoorDash capsule collection has reached its peak.
🛵 You Shared, We Delivered: After thousands flooded our Hypebeast Instagram and TikTok comments section to share your most cherished personal soccer memories, the wait is finally over.
🎉 Winner Winner! The full capsule collection —featuring the head-turning red checkerboard jersey, rugged camouflage mesh shorts, black three-quarter zip and a mini soccer ball — is officially heading to these 10 winners.  Advertisement Your Fashion Briefing This WeekBeach takeovers, budget labels, and Y2K cameras 👀 🏖️ Skateboard P's Beach Takeover: Pharrell took over Marseille and turned it into VIRGINIA for the day, while also reviving a 90s adidas water shoe dubbed the VIRGINIA Watermoc "Starfish."
🫢 "ground breaking" — @belmonsta on Prada and Gentle Monster's latest collection delivering three sleek designs.
🧐 Fit Check: Smino walks us through his entire clothing rack during the Brooklyn stop of his ‘Everything Is A lot… The Tour’.
💸 “OFF-BUDGET” ™️ — @alexanderjohndesign on Off-White launching its budget-friendly sub-label, L/AB c/o.
🪩 Hypebeast Afterhours Paris: Good music, great company, and Song for the Mute and Soho House made sure of it. Here's a look back at the night.  Advertisement
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