Weekly Digest
👨🎨 Closer Look at the Artwork of Supreme Spring/Summer 2025
TLDR:
The collection features collaborations with artists like Damien
Hirst and Ernie Barnes, showcasing iconic art through fashion pieces.
Why
It Matters: Supreme's latest lineup exemplifies a fusion of
art and fashion, spotlighting collaborations with renowned artists such
as Damien Hirst, whose work 'Black Sheep with Golden Horns' and 'The
Physical Impossibility of Death in the Mind of Someone Living' are
reimagined in clothing and accessories. Ernie Barnes' 'The Sugar Shack'
and 'Main Street Pool Hall' bring a nostalgic dancehall vibe to skate
decks, while Mario Ayala's homage to car culture and Aphex Twin's
'Windowlicker' tee highlight diverse artistic influences. Twyla Tharp's
ballet 'Deuce Coupe' is immortalized in a graffiti-inspired anorak,
blending classical and contemporary styles.
Read the full article here.
🚀 The Rise of SKIMS: From Shapewear to NikeSKIMS
TLDR:
SKIMS, the shapewear and clothing brand co-founded by Kim
Kardashian, has taken the fashion world by storm since it landed on the
scene in 2019.
Why
It Matters: With a focus on body positivity and inclusivity,
SKIMS has rapidly grown into a multi-billion dollar enterprise.
Originally naming it “Kimono,” the reality TV star turned business owner
faced backlash regarding cultural appropriation. The brand was later
rebranded as the now SKIMS, marking a pivotal moment in the company’s
journey, allowing it to align more closely with its mission of providing
shapewear for all. Since its first collection release in 2020, SKIMS has
been built into a shapewear empire that has expanded to performance
wear, luxury collaborations and most recently, a new partnership with
Nike for NikeSKIMS. As SKIMS continues to grow, Hypebeast is looking at
the timeline of SKIMS’ business growth in the past six years and why its
Nike partnership is right for the current moment.
Read the full article here.
📹 Nokia's Design Archive
TLDR:
Nokia's Design Archive at Aalto University showcases a collection
of historical cell phones and movie props that helped shaped mobile technology to what it is today.
Why
It Matters: What was once one of the most sought-after mobile phones, similar to our love for Apple iPhones, Nokia cell phones are now considered a thing of the past. Nokia's Design Archive is a treasure trove of
technological and cinematic history, featuring iconic cell phones and
props from blockbuster films like 'Minority Report' and 'The Matrix.'
This collection not only highlights Nokia's influential role in the
evolution of mobile technology but also its cultural impact through
contributions to major film productions. The archive serves as a
testament to Nokia's legacy and innovation, offering insights into the
design and technological advancements that have shaped the modern mobile
landscape.
Read the full article here.
⛰️ Hypebeast Community Center: ROUGH—DRAFT®
TLDR:
ROUGH—DRAFT® is an outdoor exploration brand that blends natural
and urban influences, focusing on the process of creation as much as the
product itself.
Why
It Matters: The brand, launched in
September 2022, draws inspiration from Clark's transformative
experiences in Yosemite, offering clothing that is both functional and
stylish for everyday use. ROUGH—DRAFT® uses high-quality textiles, with
a significant portion sourced from Japan and made from recycled
materials, reflecting a commitment to thoughtful production. The brand's
minimalist aesthetic, featuring neutrals and earth tones, is influenced
by natural landscapes, while its 'Field Study' series highlights the
creative community's role in shaping its identity. Looking ahead,
ROUGH—DRAFT® plans to expand its presence on the West Coast and
collaborate with Chicago-based brand 1733, showcasing its dedication to
continuous evolution and community engagement.
Read the full article here.
💅 See How Celebrity Nail Artist Coca Michelle Creates An Exclusive
Desperados-Inspired Vibe Nail Set
TLDR:
Desperados has launched its latest campaign titled “The Beer with
Latin Vibe” ushering in a new era for the brand.
Why
It Matters: Commemorating the
launch, Hypebeast tapped “your favorite muse and nail artist” Coca
Michelle to create a set of The Vibe press-on nails inspired by the
energy of the “GUAO GUAO” music video in the latest installment of How
To. Adorned in the brand’s signature colors with unique embellishments
and her own charms, the revered artist also incorporated a meticulous
Spotify embed code to direct wearers to the hit single and keep the vibe
going. “When I listened to ‘GUAO GUAO’ I immediately thought bold
colors,” she tells Hypebeast. “The attitude and vibe puts you in a good
mood and makes you feel confident, so I wanted to capture that through
the colors.”
Read the full article here.
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