Weekly Digest
⚖️ adidas and Ye Officially Settle All Claims
TLDR:
Two years after the termination of their partnership, adidas and
Ye, the artist formerly known as Kanye West, have reached an
out-of-court settlement that concludes all claims associated with the
German sportswear brand’s Yeezy collaboration.
Why
It Matters: “Both parties said we don’t need to fight anymore
and withdrew all the claims,” adidas chief executive officer Bjorn
Gulden said in a statement. He added that no payments were included in
their agreement. “No one owes anybody anything anymore. So whatever was
is history.” Ye lost his highly-successful partnership with adidas,
which ultimately earned upwards of $1 billion USD per year and pushed
him to billionaire status, after making a slew of other offensive
statements in October of 2022. In the aftermath of the terminated deal,
adidas was left with roughly $1.3 billion USD worth of Yeezy product,
which it has continued to sell down over the last two years. The brand
stated that it aims to conclude sales of the collaborative line by the
end of this year.
Read the full article here.
🪩 Justice on Anime, Remixes and Leaving the Club Scene Behind
TLDR:
Backed by a 20-year legacy as the premier French electronic act,
Gaspard Augé and Xavier de Rosnay continue to chart their own path. The
duo began performing together in 2003 and built a cult-like audience —
but the arms-wide-open reception they received from the contemporary
audience surprised them.
Why
It Matters: Even as one of the most influential electronic
acts of the past few decades – lauded for their convergence of French
house and rock music – Hyperdrama served to re-introduce Juitice to
longtime fans and a fresh pool of listeners alike thanks to anthemic
cuts like the Tame Impala-featuring “Neverender” and other
collaborations with Miguel, Connan Mockasin and Thundercat. On November
10, Justice will be headlining Hypefest Hong Kong, offering attendees
the opportunity to witness one of the duo’s rare live sets. de Rosnay
says they rarely perform live shows, so their sets are a return to
square one. "It’s just a lot of trying to to execute everything so that
you and the crowd are all in sync."
Read the full article here.
💧 MM6 Maison Margiela and Salomon Reveal First Ready-To-Wear Collection
TLDR:
MM6 Maison Margiela and Salomon are bringing their ongoing design
partnership to new heights with their first-ever ready-to-wear
collection.
Why
It Matters: Operating on a nude, black and white color
palette, the minimalist capsule collection is divided into two families:
GORE-TEX and Seamless. The former category includes trench coats,
straight-leg five-pocket pants, zippered windbreakers and oversized
button-down shirts made from (you guessed it!) GORE-TEX fabrics, while
the latter line offers stretch seamless technology leggings and
long-sleeved crewneck tops. In footwear, the capsule includes new
iterations of the Salomon ACS PRO 2 MM6 Maison Margiela in both sleek
concrete gray and rubberized matte black finishes. Additionally, the
Cross Low MM6 Maison Margiela, which twists the Salomon Speedcross trail
shoe with lower proportions and a unique lug sole, is back in two new
colorways.
Read the full article here.
💂 Nathan Hopkinson Visits His Go-To London Spots While In Town For W
Hotels’ W PRESENTS
TLDR:
Following LUNCH Concept’s Edinburgh tour and seeing Budapest
attractions with Marvin Mario, Hypebeast lands in London with content
creator and model Nathan Hopkinson for W Hotels’ latest edition of its
cultural event series W PRESENTS for 2024.
Why
It Matters: Unveiled in 2011, W London sits on the corner of
Leicester Square and Soho’s Chinatown, overlooking the city’s skyline.
The embodiment of the quality luxury synonymous with W Hotels’ global
retreats, the grand multi-story building boasts 192 guest rooms that
weave W Hotels’ signature vibrant aesthetic with a distinctly British
flair. Tapping into the country’s rich artistic legacy, its pop
rock-inspired interior features custom-made furnishings such as
monochromatic Union Jack accents as well as bringing pops of color
through red and blue furniture. From shopping exclusive menswear pieces
in Soho to experiencing the most exciting multi-media exhibitions, check
out Hopkinson’s London spots as he takes us to his favorite places in
the city before he gears up for Girls of the Internet’s headline
performance at W London.
Read the full article here.
🏔️ Behind the Hype: The North Face HMLYN Parka’s Journey from
Expeditions to Streetwear Staple
TLDR:
The North Face HMLYN Parka is celebrating 30 years with an
updated look that stays true to its original design.
Why
It Matters: First introduced in 1994 to tackle extreme
climates, it quickly became an iconic piece of outerwear. Built for
those who ventured into the extremes, whether trekking up treacherous
peaks or facing brutal snowstorms, the HMLYN Parka became an essential
for mountaineers. To mark the anniversary, The North Face is releasing a
special edition that honors the original’s legacy with an updated,
modern design while retaining its renowned durability and performance.
Featuring iridescent, waxed ripstop material, the jacket now boasts a
relaxed fit and updated construction, offering enhanced comfort while
staying true to its original rugged appeal. In a new Behind the Hype
episode, we explore the HMLYN Parka’s evolution from a high-performance
jacket to a cultural icon, and its lasting impact on street style and
outdoor fashion.
Read the full article here.
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