Weekly Digest
🎁 Stüssy Balances Staples and Statements For Holiday 2024
TLDR:
In preparation for the forthcoming festivities, Stüssy has
unveiled the lookbook for its 2024 Holiday collection.
Why
It Matters: The winter-ready collection features a range of
Stüssy closet staples like flannel shirts, work jackets and jeans, along
with a range of easy formal silhouettes for holiday happenings. Enlarged
check patterns cover insulating outerwear, as found in a plaid hooded
fleece jacket and a collared black-and-white check jacket. The line
boasts a mixture of knit sweater styles including an a tan woolen
zip-up, an olive green wide rib pull over and a black Fair Isle style
sweater. A tastefully toned down approach to graphic branding is
apparent in monochromatic word marks and in a simplified collegiate font
used on a heather crewneck.
Read the full article here.
🏃 Oakley and SATISFY Return to Release Fourth Collaborative Collection
TLDR:
SATISFY and Oakley are back to drop the fourth chapter in their
collaborative series of sunglasses and apparel.
Why
It Matters: The latest release sees the French running brand
bring an innovative take on the revered California label’s decades of
excellence across performance eyewear, resulting in a stealth pair of
shades primed for the modern adventurer. The Plantaris takes its design
cues from nature, mixing biomimicry with the high wrap silhouettes made
popular in the 1990s. Featuring Oakley’s Prizm™ lens technology,
lightweight O Matter frame and Unobtainium® temple tips, the sunglasses
provide optimal comfort and stunning clarity, regardless of the
surrounding elements.
Read the full article here.
🧐 Here’s What Went Down at Hyperoom’s #### Shanghai Showroom
TLDR:
Hyperoom made its exciting return to Shanghai Fashion Week to
unveil an array of Spring/Summer 2025 collections from a selection of
worldwide labels.
Why
It Matters: Set up at Changning District’s C.PARK, the
appointment-only public showroom took place from October 10 to October
15 and boasted a total of 12 exhibitors and brands. Making their
Hyperoom debut this season are Belgium’s Arte Antwerp and Estonia’s
Racer Worldwide, while Hyperoom regulars such as South Korea’s THUG CLUB
and Project G/R, Hong Kong brand PRIX, China’s SONGAADON and Brazil’s
Piet were also present across the five days. Tokyo-based labels LIBERE
and International Gallery BEAMS also return for another season and were
joined by P.Andrade, which delivered a compelling Hyperoom comeback.
Renowned brand Oakley and outdoor gear experts Helinox also showcased
their offerings.
Read the full article here.
🧱 Hypebeast Visits: George Gilliatt and the LEGO Campus
TLDR:
The brand’s product designer takes us on an exclusive tour of the
HQ and discusses the process behind Pharrell Williams’ “Over the Moon”
set.
Why
It Matters: Full-circle moments don’t get any more real than
that of George Gilliatt, product designer at the LEGO Group. Having
started as an intern, the 27-year-old British designer soon becoming the
brainchild behind many of its most iconic sets. For the latest edition
of Hypebeast Visits, Gilliatt takes us on a tour of the LEGO Campus.
From its Zen garden and colorful staircases to the endless amount of
LEGO bricks at your disposal, the HQ is a place of infinite inspiration
— and the ultimate LEGO haven for any fan let alone a designer like
Gilliatt. And unlike other disciplines that require designers to wait
for their ideas to come to life, “LEGO bricks are the final material,”
he explains. “It’s on the shelf, and we can take it and create right
there — it’s like rapid prototyping.”
Read the full article here.
👻 Smile 2 x Valas Partner for Spooky Season
TLDR:
Smile 2 x Valas partnered up to create limited edition hats and mechanic jackets taking Valas’ iconic “Smile” look and morphing it to match SMILE 2’s chilling sinister grin.
Why
It Matters: Valas Los Angeles launched in 2012 with the intention of building beauty out of the turmoil that life sometimes brings. Having lost her father as a child and a dear friend in 2010, Karina Salmeron set out to make sense of it all through artwork that came off of the canvas and turned into beautiful, one-of-a-kind accessories and shoes. Valas Co-Founder claims that the collaboration with Paramount was a dream, claiming that “coming from a modest household in The Bay, watching movies was a way for us to get together and forget the problems of the world. This collaboration is special because it blends horror, our family’s favorite genre, and our brand’s identity that is heavily tied to the smiley face,” and “the horror aspect of the Smile movies pushed me to explore a different side of my creativity. Changing our usual happy smile design into a sinister smile, while still providing that Valas look, touch, and quality.”
Smile 2 hits theatres this Friday, October 18. Get your tickets HERE.
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