Weekly Digest
🦾 How the World's Most Advanced Trail Running Shoe Was Made
TLDR:
norda co-founder Nick Martire breaks down the secret sauce — and
advanced tech — behind the 005, his brand’s latest flagship model.
Why
It Matters: norda often finds its high-end trail running footwear compared to luxury automobiles, and Lamborghini is a
constant descriptor. Though co-founder and CEO Nick Martire appreciates
the craftsmanship and prestige of the Italian sports car manufacturer,
he sees it a little differently. “I like to think that we’re making the
Pagani of trail running shoes,” he says. “There’s zero compromise in our
products.” And the brand is ready to bring the most advanced expression
of that ethos yet to market after two years of development: the norda
005. Billed as the lightest, fastest and most stable trail running “super
shoe” ever made, and designed to conquer the world’s most grueling races
like the Canyons 100K and Western States, the norda
005 is loaded with tech that would make Lex Luthor salivate.
Read the full article here.
🙌 RSWD Forever: The Hundreds’ LA Store Closing Marks the End of An Era
TLDR:
In the ‘00s and 2010s, Los Angeles’ Fairfax Avenue was an
epicenter of street culture. Now, with the last streetwear brand holding
the block down closing its doors, a golden era is officially over.
Why
It Matters: 18 years have gone by quicker than you can say
“Adam Bomb.” With The Hundreds’ recent announcement that it would close
its store on Fairfax Avenue after a nearly two-decade run, two different
chapters were concluded. The first to reach its end was that of The
Hundreds’ retail presence. “When we moved in, the only
players [on Fairfax] at the time were Supreme and Reserve [a
bookstore],” The Hundreds co-founder Bobby Hundreds said in a 2019
interview. “We felt like it could be where the future of LA was. We
ended up moving in, and it turned into our clubhouse. Ben [Hundreds, The
Hundreds co-founder] and I would work there, but people would just start
hanging out in the afternoon. And then I would blog about it. We’d be
playing music, smoking, drinking. We would just hang out there all day
and all night.”
Read the full article here.
👀 New Sneaker Designs to Watch Out for in 2025
TLDR:
In the spirit of newness and innovation, we’ve put together a
list of 10 new models from 10 different brands — informed by our
official brand rankings tracker.
Why
It Matters: The sneaker industry is experiencing a surge of
innovation with ten new models from diverse brands like Nike, New
Balance, and adidas, each bringing unique features and collaborations to
the forefront. A’ja Wilson's Nike A’One marks a significant moment in
women's basketball, while Pharrell's adidas Jellyfish introduces a bold
new silhouette. Shai Gilgeous-Alexander's Converse SHAI 001 reflects his
rising influence in both basketball and fashion. ASICS continues its
evolution with the GEL-KINETIC FLUENT, and New Balance's 2000 model
signals a shift towards contemporary designs. The On Cloudzone and
Salehe Bembury's work with PUMA highlight strategic partnerships and
creative directions, while Salomon's Genesis Advanced and Kyrie Irving's
ANTA KAI 2 push the boundaries of technical and aesthetic design.
Read the full article here.
😎 Prada and Miu Miu Don't Know the Luxury Slowdown
TLDR:
While neighboring luxury fashion houses face declining sales amid
an industry-wide downturn, Miu Miu reports a record year with 93% retail
growth, and Prada’s sales chart 4% higher.
Why
It Matters: Prada Group shared its financial
report for the full year 2024, revealing another year of solid growth
for Prada, which recorded a 4% increase in retail sales during the
period, and a record year for Miu Miu, which saw retail growth climb an
impressive 93% in the same time frame. Overall, Prada Group’s revenues
climbed 15% (or 17% at constant exchange rates) to reach €5.43 billion
EUR, up from €4.72 billion EUR in the year prior. Meanwhile, net profit
grew 25% to €839 million EUR, up from €671 million EUR in 2023, and the
group reported a healthy balance sheet with a net cash position of €600
million EUR, a sizable increase from last year’s €197 million EUR.
Thanks to Prada and Miu Miu’s sharp brand identities and popular key
products, like Prada’s Symbole sunglasses and Miu Miu’s Arcadie bag, Prada Group continues to swim in positive territory.
Read the full article here.
😮💨 JD Launches Four Exclusive Colorways of the New Balance 740
TLDR:
JD has once again teamed up with New Balance to reimagine the 740
silhouette in new colorways. Having recently been revived from the archives,
the 740 reissue preserves key design elements from its original 2000s
model.
Why
It Matters: Boasting a running-inspired silhouette with an open knit mesh
upper, segmented midsole and streamlined construction, the two-tone
overlays provide an eye-catching addition to the versatile sneaker. For
the latest launch, the pack arrives in four brand new tonal colorways
dropping exclusively at JD including “Pearl Grey,” “Sea Salt,” “Slate
Grey,” and “Timberwolf.” The accompanying campaign, fronted by Ayra
Starr, sees the Nigerian singer-songwriter styled in the 740 as she
showcases its wearability through a pared-back, everyday outfit. Bringing the sneaker to life, JD and New Balance also hosted an intimate event to celebrate the drop late last month.
Read the full article here.
|
2023 Hypebeast Limited. All Rights
Reserved
Hypebeast, 40/F, Cable TV Tower,
No.9 Hoi Shing Road, Tsuen Wan, Hong Kong
|
|
|
|
|
