Hi there,
Here's a list of people who don't usually drink:
Your mate who's "on a health kick."
Your sister who's "taking a break."
Your colleague who's been doing Dry January since October.
On March 17th, they all get a pint.
It's the one day in Britain where saying no to a beer is considered the weird option.
We didn't make IMPOSSIBREW for people who've given up. We made it for people who want to say yes - to the pub, to the round, to the whole thing.
Just without the morning after.
Mark & the IMPOSSIBREW Team
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