Hey there,
There's a trend I've been seeing everywhere on social lately: the whole "In vs. Out" thing. And honestly? I think it's spot on for how we're all approaching better living in 2025. It's not about total transformations or impossible goals — it's about small, meaningful upgrades that make everyday life more beautiful.
Here's how we're seeing it:
- Natural fibers that breathe and last.
- Australian cotton towels that get softer (not thinner) with every wash.
- Sateen sheets that actually keep that crisp, hotel feeling.
- Timeless colors like White & Gray that work in any season.
OUT:
- The throwaway approach to home essentials.
- Towels that lose their softness after a few washes.
- Synthetic sheets that never quite feel right.
Because your bed and bath should feel like a long-term investment in better rest, not a temporary fix.
IN:
- Clean, considered scents.
- Organic wax blends that burn cleanly and safely.
- Sophisticated scents like Santal Noir that enhance (not overwhelm) your space.
- Reed diffusers that look as good as they smell.
OUT:
- The artificial and overwhelming.
- Paraffin wax that leaves that weird residue.
- Synthetic scents that give you a headache.
Because your home should smell subtly amazing, not like a perfume counter.
IN:
- Investment pieces that work harder.
- Grade-A cashmere that actually gets better with age.
- Versatile pieces that work across seasons.
- Natural tones that never go out of style.
- Fast fashion fatigue.
- Sweaters that pill after two wears.
- "Special occasion only" pieces that rarely see daylight.
Because true luxury is about how something makes you feel every single day.
The thread running through all of this? It's about being more intentional with what we bring into our lives. Instead of constant newness, we're choosing things that get better with time. Instead of more, we're choosing better.
What's on your "in" list for 2025? I'd love to hear how you're thinking about upgrading your everyday essentials.
Here's to a year of better choices,
The thread running through all of this? It's about being more intentional with what we bring into our lives. Instead of constant newness, we're choosing things that get better with time. Instead of more, we're choosing better.
What's on your "in" list for 2025? I'd love to hear how you're thinking about upgrading your everyday essentials.
Here's to a year of better choices,
Jessica L.
| Head of Product
