Thirty years ago, Jesper Parnevik stepped onto the course in bold pink trousers and redefined golf style. As our first golf ambassador, he set the tone for J.Lindeberg's fearless attitude. Now his daughter, Peg Parnevik, a Swedish-born American singer, songwriter, and TV personality, brings that same confidence to our 30-Year Anniversary Collection. In our latest shoot, she shows how these performance-driven, statement-making pieces move effortlessly from course to city.
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