Say hello to 9Rivet, dating back to 1873 or ’74. Why the name? They’re our only archived pair of denim jeans with 9 rivets instead of the usual minimum of 11—a signature trait of the earliest Levi’s® “waist overalls” with unriveted back cinches. The original’s preserved in a fireproof safe, but our Stitch-for-Stitch reproduction is now out and about and ready to star in your denim collection.
“THANKS TO OUR PAINSTAKING DESIGN PROCESS AND EXTENSIVE RESEARCH, WE CAN NOW CONFIRM THAT OUR WAIST OVERALLS KNOWN AS LEVI’S® 9RIVET PRE-DATE 1875 AND ARE THE OLDEST PAIR OF BLUE JEANS IN OUR ARCHIVES.”
Levi Strauss & Co., 1155 Battery Street, San Francisco, California 94111, United States of America
This is an email sent by Levi's. All copyrights and
trademarks remain the property of their respective owners. Email
Inspire is not affiliated with Levi's.