Hi Friend,
On this Thanksgiving Day, as kitchens fill with familiar aromas and families gather to share food, stories, and time together, I wanted to pause and reach out personally—with sincerity, gratitude, and a full heart.
Every year around this time, I find myself reflecting on the journey that brought Licorice.com to life. It began as a small idea, shaped by family traditions and countless late nights spent tinkering, perfecting, and dreaming of what this little business might someday become. What kept me going through the hardest moments was the belief that if we put our hearts into what we make, it might bring a moment of happiness to someone else.
And here we are today—because of you.
Thank you for choosing something made by a small family-owned company when there are easier, faster, bigger options everywhere you look. Thank you for inviting our licorice into your home, your celebrations, your holiday tables, your thoughtful gifts, and sometimes even into your quiet moments of everyday life. Every time you’ve placed an order, shared a box with someone special, or simply remembered our brand, you’ve helped carry this dream forward.
Your support hasn’t just helped us grow as a business—it has supported real families, dedicated team members, and a vision built on craftsmanship, care, and tradition. You have allowed us to keep doing what we love: creating something joyful with our own hands and sharing it with people who appreciate the small details and the heartfelt effort behind them.
I want you to know how deeply meaningful your support is. Not in the abstract way businesses often talk about “customer appreciation,” but in a very real, personal way. My family talks about it at the dinner table. Our team feels it with every order that comes through. And I carry it with me every single day. You’ve helped turn a passion into a purpose, and a dream into a livelihood.
As you celebrate today—whether you’re hosting a lively gathering, traveling to reconnect with loved ones, or enjoying the quiet comfort of home—I hope your day is filled with warmth, sweetness, and the people who matter most. I hope the moments you experience today stay with you long after the dishes are washed and the table is cleared.
From my entire family, and especially from me, thank you for being part of our story. Thank you for believing in what we do. And thank you for allowing us the privilege of being a small part of your celebrations and everyday joys.
Wishing you and your loved ones a truly wonderful and meaningful Thanksgiving.
P.S. If you find yourself craving something sweet later on, our Black Friday sale is officially live, with up to 30% off sitewide at Licorice.com. If you choose to treat yourself or someone you love, please know how grateful we are for every single order.
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