Shopping is essentially making choices. Putting the βconsciousβ into shopping means thinking about everything you buy and how it affects the world around you. When you choose useful, well-made, sustainable things from ethical companies, you elevate those values.
Every time you buy something, you have an opportunity to send a message. Why wouldnβt you want to insert your voice into the conversation by exerting your purchasing power in a meaningful way?
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