They’re more than just buttons—they’re the gateway to engaging your audience and driving conversions. Discover design considerations and tips on how to make your CTAs stand out.
As a marketer, CTAs are always on my mind—perhaps to an excessive degree. These days, I find myself less inclined towards generic prompts like “click here” and even less towards snarky ones like “No thanks, I’d rather lose money.”
However, if a CTA is genuinely clever, sometimes I’ll click out of sheer curiosity—even if the offer doesn’t interest me (#EmailGeek I’m sure some of you can relate!)
Go down the CTA rabbit hole in our Guide to CTAs in Email Marketing, chock full of advice on how to strike that delicate balance between copy and design.
There are several principles of CCD—all of which can be applied to email marketing! With a bit of persuasive design and psychology, you can guide subscribers toward the action you want them to take.
Logan Sandrock Baird and Oracle’s Chad S. White dig into the trends that email marketers should prioritize in the year ahead, backed by data from email marketers around the world.
So you accidentally sent an email with a broken link. Do you send an “oops” email (or not)? See how you should respond using our decision framework. (And next time, get ahead of broken links with Litmus Email Guardian.)
Video is all the rage, yet only 34% of marketers are using it in email. Over 50% report significant email performance boosts, all thanks to video. Leverage them in your email: it’s easy as 1, 2, 3!
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I’m sure some of you can relate!)
Trending in email
See how you should respond using our decision framework. (And next time, get ahead of broken links with 
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