The latest email resources from the Litmus blog and a few of our favorite things from around the web last week.͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
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| 18 June, 2025 |
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Blog
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| What’s the best way to address your subscribers’ needs and beat the competition? By combining segmentation and personalization.
According to the new State of Email Report, brands with more budget say sophisticated personalization, such as dynamic content, works best for them. This is likely because they also spend money on proper segmentation to fuel their personalization efforts.
This dynamic duo—when working together—also improves your deliverability. Win-win-win. |
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| Pop quiz:
When does the European Accessibility Act (EAA) become national law?
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Saturday, June 21
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Monday, June 23
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Saturday, June 28
Scroll to the bottom for the answer. |
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- Accessibility concerns should always be top-of-mind. This means many things, including making emails readable for people with color blindness.
- Deliverability is one of the trickiest pieces of email marketing to master, partially due to the myths floating around that might be holding you back.
- The State of Email Report 2025 is full of insights on how brands are transforming customer connection through smarter email marketing.
- Email expert Rafael Viana breaks down how to identify costly authentication issues and how to have security convos with ESPs and IT teams in this new webinar.
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