The latest email resources from the Litmus blog and a few of our favorite things from around the web last week. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
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| 10, October, 2024 |
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| Blog |
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| Email marketing can be downright spooky! With email clients changing every 1.2 days and over 300,000 potential renderings for a single email, ensuring consistency is a challenge.
Plus, what you send might not match what subscribers see (especially when certain clients add unwanted lines to your emails  ).
Ever had something slip through the cracks? Don’t worry—it happens to the best of us. Check out our decision framework for how to navigate email’s spooky moments. |
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| The biggest hurdle in a marketer’s email production cycle is:
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Securing appropriate data
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Lack of email team resources
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Content creation
Scroll to the bottom for the answer. |
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Some of our favorite links |
- T-minus 18 days until Litmus Live! Take part in a global gathering of email professionals for 4 days and 25+ sessions—100% free.
- No more screenshotting emails. Mailboard’s got them all in one place.
- Top 5 Black Friday winning strategies plus our predictions for this season, including sustainability, UGC, and anti-Black Friday campaigns.
- Last chance! Tapping into urgency, scarcity, and exclusivity in subject lines is a powerful way to get subscribers open—and take action.
- Our State of Email survey revealed a shift: while newsletters were the most popular in 2021, marketing and promotional emails now take the lead. What’s behind this shift?
- Small but mighty. Microcopy can really pack a punch. How will you use it in your emails?
- Is "Hello, %%first_name%%" still effective? Think bigger! Join our course to experience dynamic, real-time personalization like scratch-offs and live polls firsthand.
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