Mattel Store

Barbie Super Bowl LX doll now available for pre-order!

Inspiring Barbie dolls for Black History Month!

Fun-filled gifts for February birthdays!

Want to amp up the fun? Shop these exciting action figures…

What’s new? See our latest Barbie must-haves…

Fuel the fun with Hot Wheels playsets!

Start the new year right with new toys!

Get 30% off your order with Apple Pay

Great toys at great prices! See our top picks inside...

Look inside for the merriest stocking stuffers!

Black Friday: up to 50% off at your fave retailers!

Wicked: For Good is now in theaters!

🎄 Deck the halls with dolls and dollhouses! 🎄

Spark imagination with these Disney and Pixar toys!

[Name], find holiday gifts that fit your budget!

🎁 Find the merriest gifts for little ones on your list! 🎁