If we haven’t met, hi—I’m Éva.
I’m the founder of maude, 42, mom to two geriatric Shih Tzus, and married 16 years to Ian, a very patient mechanical engineer. (We design and patent all our devices together—romantic, right?) I talk a bit about marriage—and more—on my new podcast with Charlotte from Dieux and Emma from Diem: Can I Call You?
Before this, I worked in healthcare policy. Now I run maude with a small but mighty team of six in NYC.
Each month, I’ll be popping in with a quick note on what’s new—plus send a little something special just for you.
This month? base.
Did you know men get UTIs too? base is for everyone—with a formula that supports immune, digestive, and urinary tract health. It’s a small daily step that helps you feel your best (and yes, more confident naked). To give it a proper welcome, we’re running a BOGO: use code ######## at checkout while supplies last.
Need a little escape?
In honor of our Paris pop-up, we made a summer playlist to bring a little je ne sais quoi to your day—even if you’re melting on the subway in New York, baking on your porch in Cleveland, or watering your backyard in Phoenix. Listen here.
And one last note—
As Pride Month wraps, I want to reiterate what’s always been true: maude is for all bodies and all identities, and we’re proud to keep making products that reflect that.
If you’d like to wear your support on your sleeve (literally), here’s our limited-edition swag that helps fund education for all.
See you next month.
Warmly (it’s hot out there),
Éva Goicochea
Founder & CEO, maude
