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MINOTTI OPENS THE FIRST FLAGSHIP STORE IN VIETNAM WITH EUROSTYLE
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Minotti celebrates the opening of its first flagship store in Vietnam, in collaboration with long-time partner EuroStyle, marking a significant milestone for the high-end furniture market in the country.
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In the heart of the Ba Đình district, the new Minotti Hanoi flagship store stands out for its charming, exquisitely preserved French colonial façade, which invites visitors into a space where Minotti’s distinctive lifestyle merges with EuroStyle’s established expertise as the brand’s exclusive distributor in Vietnam.
Designed by Minotti Studio, the showroom spans two floors and sensitively interprets the local context, blending the genius loci with the brand’s DNA. The meticulously crafted interiors incorporate references to Feng Shui and Vietnamese culture, offering an immersive and authentic experience that honours the spirit of the location.
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At the entrance, two spacious living areas welcome visitors with the seating systems Yves by Hannes Peer and Supermoon by Giampiero Tagliaferri, accompanied by additional furnishings.
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Next to the reception, a large wooden portal - echoing the others throughout the store - leads to a living area dominated by the Horizonte seating system by Marcio Kogan / Studio MK27, which in turn opens onto a captivating “design gallery”. The latter, conceived as a winter garden with views over the city, this space showcases the brand’s outdoor collections, including the Daylight seating system by Italian-Danish duo GamFratesi.
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A staircase that blends the warmth of wood with a refined lacquered finish leads to the second floor, where the showroom begins with a small atrium before unfolding into three distinct living areas and a master bedroom. Here, there is also a meeting room for developing interior design projects and personalised consultations.
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Perfectly attuned to local taste, the Minotti Hanoi flagship store establishes itself as an exclusive new destination for contemporary furniture in Vietnam - an expression of the signature style that has always distinguished the brand.
Minotti Hanoi by EuroStyle
No 2 Nguyen Thai Hoc Str, Cua Nam Ward, Hoan Kiem District
Hanoi City - Vietnam
T: +84 928 922 922
E: info@eurostyle.com.vn
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