|
|
MINOTTI UNVEILS ITS NEW FLAGSHIP STORE IN JOHANNESBURG
|
|
|
Minotti presents its new flagship store in Johannesburg, opened last October in the heart of the Rosebank district in collaboration with Limeline – already partner in the launch of the first South African monobrand store in Cape Town in 2017. This new destination marks another step in the brand’s growth in the country, in a cosmopolitan and creative city that is a key player in a rapidly evolving architectural landscape.
|
|
|
|
|
|
Designed by Minotti Studio, the showroom spans a single floor of approximately 400 sqm and welcomes architects, interior designers, and enthusiasts to a dynamic exhibition space featuring living, dining, and outdoor areas.
|
|
|
|
|
|
The latest collection takes center stage, featuring the Coupé seating system and the Laurel armchair, both by Giampiero Tagliaferri: a narrative of craftsmanship, comfort, and formal research that offers a refined introduction to the Minotti universe.
|
|
|
|
|
|
The interiors combine wood, concrete, and travertine in a sophisticated, neutral palette. Brushed aluminium walls and mirrored surfaces amplify the light, while a striking fireplace stands out as a focal point for moments of conviviality. The outdoor area, perfectly aligned with the local lifestyle, showcases the Daylight system by GamFratesi and the Rayan Outdoor table by Hannes Peer, expressing the idea of living without boundaries between indoors and outdoors.
|
|
|
|
|
|
With its Johannesburg address, Minotti further strengthens its international network, offering a new landmark for contemporary design in South Africa — where Italian elegance meets local culture.
Minotti Johannesburg by Limeline
10 Parks Boulevard c/o Eastwood Road
2196 Johannesburg - South Africa
T: +27 (0) 10 006 2366
E: info@minotti.co.za
|
|
|
|
|
|
|
|
|
