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THE NEW FLAGSHIP STORE BY ARTOPIA OPENS IN GENEVA
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Minotti opens a new flagship store in Geneva, the cosmopolitan city and European capital of Haute Horlogerie - and strengthens its partnership with high-end furniture retailer Artopia.
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Located on Rue Versonnex, the new flagship store is a truly experiential, dynamic and flexible destination, designed to inspire and express the brand’s elegance and values of excellence and its all-Italian design. Conceived and created jointly by Minotti Studio, the creative soul of the brand, and the new Artopia Studio, the Swiss brand’s division specialising in interior design and architecture, the exhibition space is arranged along the five large windows of the façade and is spread over a single level.
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A design showroom whose discreet décor is characterised by a choice of materials in perfect harmony with the architectural context in which it is housed, where white plaster walls and ceilings alternate with dark wenge oak panelling to create striking contrasts of light and dark.
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Inside, the path winds its way through an interesting succession of dining, conversation and relaxation areas, which not only offer a cosy, elegant atmosphere, but also different interpretations of the main bestsellers and standout furnishing pieces from the latest 2024 Collection.
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A must-visit destination for professionals and design enthusiasts in Geneva, the new flagship store is therefore a reference point for those seeking style and sophistication in the prestigious Swiss city, and further strengthens the brand’s presence in a historic market for the company.
Minotti Genève by Artopia
Rue François-Versonnex 2
1207 Geneva - Switzerland
T: +41 (0) 22 700 88 06
E: info@minottigeneve.ch
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