Dear community,
We’d like to thank you for a year we won’t soon forget. From community milestones to impactful partnerships, here are a few moments from 2025 that we felt stood out.
Turning 10!
A decade ago, we started with a focus on comfort-first design, transparency, and using lower-impact materials where possible—principles that still guide us today. To mark ten years, we celebrated both online and in person, from our first-ever festival pop-up at Denmark’s largest music festival to hosting our OBversary during Copenhagen Fashion Week.
New and improved collections
Throughout the year, we listened to your feedback to guide new releases and updates. In spring, we launched our GRS-certified activewear and swim collections, and in the fall, we introduced Fine Knit—our first wool styles made with responsible, mulesing-free wool. We also expanded Core and Flex to sizes 2XS–3XL, responding to requests for a wider range and a better fit for more bodies.
Circularity and transparency
We’re proud to have launched ReOB in Europe, allowing customers to return our items for responsible recycling. (Our first shipment has already been sent to our recycling partner!) We also introduced the impact receipt, offering a clearer view of the footprint behind each order.
Donations and partnerships
Thanks to you we’ve been able to meaningfully partner with several partners this year like Cool Earth, Big Blue Ocean Cleanup, Brave Trails, and CARE. Most excitingly, during Black Friday we partnered with drip by drip and raised $15,000 to improve clean water access and sanitation at three schools in Faridabad, India. Plus, we donated 4,700 pieces of OB clothing to people in need in the UK.
We’ve come a long way, but we’re not done yet!
In 2026, your feedback will continue to guide us—from expanding organic cotton across collections to improving how we share product information and the initiatives behind them. Transparency and accountability remain central, and we’re committed to making more of that work visible.
Thanks for being part of this—we couldn’t do it without you and are excited for what’s ahead.
With love,
Mads & Alex
Organic Basics
