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Before I came to work at Patagonia, I was employed for many years with an outdoor retailer in Evanston, Illinois. It’s the customers I remember best. There were Gary and Sally, who would drop by to talk about their yearly rafting trip to Montana. Alan liked to hand me pictures of his beloved red ’72 Corvette to look over while he tried on clothes. ... Sometimes, James, my favorite customer, would stop by in the summer evenings to say hello. ... I would unfold two lawn chairs taken from the store’s back room and place them on the sidewalk. There we sat in front of the store, watching traffic go by, sipping our Cokes. He talked about his love for New Mexico’s endless desert, and I shared my love for running endless miles.
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